Bottle of Sapone di Toscana laundry perfume on a stone terrace with an olive branch and Tuscan hills

Detersivi dal 1870 · Toscana

Italian laundry perfume with the scent of Tuscany

Six refined scents for clothes, towels and bed linen. Simply alongside your laundry detergent, with every wash.

Il nostro mestiere

Laundry perfume is no afterthought. It is a daily ritual.

Today's laundryLinen, light and Fiori Bianchi e Iris
Bottle of Fiori Bianchi e Iris laundry perfume next to a jug on a Tuscan terrace at sunset
Laundry perfume · 250 ml

In the Tuscany of 1870, washing was a craft. Sapone di Toscana builds on that tradition: an Italian family story that began back then with laundry soap made from ash and soda, and that is carried on today by the sixth generation.

That knowledge now lives in concentrated laundry perfumes. You pour them into the fabric-softener compartment, alongside your usual laundry detergent, and your laundry takes on a refined Tuscan scent.

Detersivi dal 1870
1870Founded in Tuscany
250 mlPer bottle
± 42Washes (label)

Read our story

La collezione

Six scents, six Tuscan scenes

Discover our collection of Italian laundry perfumes, inspired by the scents and charm of Tuscany. From fresh and floral to warm and refined. Give your laundry a lovely, long-lasting scent and enjoy a touch of Italian luxury with every wash.

Which scent suits you?

  • Bestseller

    Sapone di Toscana Fiori Bianchi e Iris scent booster for laundry, 250 ml bottle

    Fresh, clean & refined

    Fresh floral elegance

  • Sapone di Toscana Lavanda scent booster for laundry, 250 ml bottle

    Fresh, aromatic & calming

    Lavanda

    €14,95

    Timeless Tuscan calm

  • Sapone di Toscana Nota di Mare scent booster for laundry, 250 ml bottle

    Fresh, clean & airy

    Nota di Mare

    €14,95

    Light coastal freshness

  • Unique scent

    Sapone di Toscana Primavera scent booster for laundry, 250 ml bottle

    Fresh, floral & warm

    Primavera

    €14,95

    Spring energy for your laundry

  • Unique scent

    Sapone di Toscana Essenza Orientale scent booster for laundry, 250 ml bottle

    Fresh, warm & lightly spicy

    Warm, deep elegance

  • Sapone di Toscana Soffice Incanto scent booster for laundry, 250 ml bottle

    Fresh, gently sweet & warm

    Soffice Incanto

    €14,95

    Soft Tuscan harmony

Mix & match laundry perfume 250 ml · 3 bottles €13.32 each · 10 bottles €10.00 each

View the whole collection

Il tuo profumo

Find your signature scent

Three short questions about what you love to smell, the feeling you are looking for and when you enjoy scent the most. Choose your scent direction here and we will get started right away.

I · Which scent direction appeals to you most?

Il rituale

How to use laundry perfume

Laundry detergent being poured into the dosing cap
Laundry perfume being poured from the bottle
  1. Wash as usual

    Put your usual laundry detergent in the detergent compartment. Laundry perfume is an addition and does not replace your laundry detergent.

  2. Shake and dose

    Shake the bottle and pour the laundry perfume into the fabric-softener compartment. Never directly onto the fabric. Choose the amount according to the scent intensity you want.

    Light 1–3 ml
    Normal · recommended 3–6 ml
    Intense 6–12 ml
    Maximum 12–20 ml

    It is best to start with a small amount and adjust it at your next wash. Always follow the instructions on the label.

  3. Enjoy your laundry

    Start your wash programme as usual. Clothes, towels and bed linen take on a refined scent. Always follow the care instructions of your textiles.

Ispirato dalla Toscana

Where laundry still dries outdoors

Between sunny lanes and blooming balconies, freshly washed linen flutters in the Italian sun.

Bring the scent of Italy into your home and enjoy a touch of Italian luxury every day.

Fiori, Lavanda, Mare, Primavera, Essenza, Bucato

La promessa

Developed with care, used with respect

  • Since 1870

    A Tuscan laundry tradition since 1870, now in its sixth generation.

  • Concentrated

    According to the label, a 250 ml bottle is good for about 42 washes.

  • Made in Italy

    Developed and produced in Italy.

  • Free shipping

    Free within the Netherlands from €50. Or collect from one of our stockists.

Mix & match · laundry perfume 250 ml

Combine your favourite scents

Choose freely from all six laundry perfume scents, each in a 250 ml bottle (± 42 washes according to the label). You will see the discounted price straight away in your cart.

Put together your selection

1 bottle · 250 ml€14,95± €0.36 per wash
3 bottles · 250 ml€13,32per bottle · €39.96
10 bottles · 250 ml€10,00per bottle · €100.00

Dicono di noi

What customers experience

5,0 5,0 out of 5 · 22 reviews on Google

Genuine customer experiences, as they appear on our Google Business Profile.

  • ★★★★★

    I only need a few drops of laundry perfume and my laundry smells super fresh! The scent that then lingers in my home is fresh and soft. I'm super happy with my purchases from Sapone Di Toscana! Highly recommended!!

    Leon-Cardi W. via Google
  • ★★★★★

    Wow! This fabric softener from Sapone di Toscana smells so good. My laundry stays fresh for days and even my whole house still smelled of it. Absolutely a favourite! I had the scent “Soffice Incanto” and it smells wonderful.

    Marit K. Soffice Incanto · via Google
  • ★★★★★

    Really extremely happy with the laundry perfumes from Sapone di Toscana! I have tried several laundry perfumes in the past, but these truly surpass everything. The scents are wonderful, linger for a long time and make the laundry really fresh. Absolutely recommended!

    Olson T. via Google
  • ★★★★★

    I bought and used the laundry detergent and two laundry perfume scents, and I'm a huge fan! The scents go perfectly with the laundry detergent and linger in the laundry for a long time. The whole house immediately smells wonderful. I will definitely buy it again and want to try the other scents too.

    Marjolein F. via Google
  • ★★★★★

    The very first wash I secretly did with it for my partner was immediately decisive. The scent left on your clothes is indescribable. Truly fantastic! … Washing without it is no longer an option for us.

    Ruben v. W. via Google
  • ★★★★★

    The scent is much stronger than that of other fabric softeners, so my clothes keep smelling wonderfully fresh for much longer. What's more, you only need a little, so the bottle also lasts a long time. … Really recommended for anyone who loves a long-lasting, luxurious scent!

    Maya K. via Google

Domande

Good to know

Is your question not listed? We are happy to help via the contact form.

All frequently asked questions

What is laundry perfume?

Laundry perfume is a concentrated fragrance formula for your laundry. You pour it into the fabric-softener compartment of your washing machine, alongside your usual laundry detergent. This gives clothes, towels and bed linen a refined scent. Read how to use laundry perfume.

Does laundry perfume replace my laundry detergent?

No. Laundry perfume is intended for softness and scent. Always use it together with laundry detergent.

How many washes do I get from one bottle?

According to the label, a 250 ml bottle is good for about 42 washes. The actual number depends on how much you use per wash.

Can I combine scents in one order?

Yes. Choose freely from all scents: from 3 bottles you pay €13.32 per bottle, and from 10 bottles €10.00 per bottle. You will see the discount straight away in your cart.

How much does shipping cost?

The following shipping rates apply to the Netherlands, Belgium and Luxembourg:

  • Netherlands: € 5.95 shipping. Free shipping from € 50.
  • Belgium: € 6.95 shipping. Free shipping from € 60.
  • Luxembourg: € 7.95 shipping. Free shipping from € 70.

Shipping costs are clearly shown at checkout, before you pay. You can find more information in our shipping policy.